Motor Expo 2026

Mazda, after revealing its success in 2016, achieved the highest sales growth among Japanese cars at 8%, contrary to the overall car sales which decreased by 4%. For 2017, it announced plans to launch 6 new models, targeting sales of 50,000 units, an increase of over 18%. 

Most recently [January 24] , Mazda introduced one of the 6 new models first, which is the new facelifted Mazda3, under the latest design Concept “Kodo Design New Generation” , reflecting the power of the soul hidden beneath even more beautiful movement, combined with the next step in the evolution of SKYACTIV Technology. For the first time, Mazda has incorporated the intelligent driving performance control system SKYACTIV-VEHICLE DYNAMICS, which will make the Mazda3 stand out above other cars in its class. It also comes with the advanced Concept “BEYOND IMAGINATION Perfection… Not Just Imagination”, packed with convenience features. Customers can book and receive the car immediately, all models, all colors, at all showrooms nationwide.

Mazda3 has always been a core model for Mazda both in Thailand and globally, as this model has sold over 5 million units worldwide. In Thailand, Mazda3 has always been a key core model for us with sales of over 62,000 units since its first launch in 2004. The launch of the new facelifted Mazda3 today is another great source of pride for us at Mazda, which will lead to sales success in line with the target. This year, Mazda has set a high target of 50,000 units, or an 18% increase. The introduction of Mazda3 will fill an important segment and is expected to receive a very good response from customers. For Mazda3 specifically, we have set a high sales target of 5,500 units/year, an increase of 33% from last year. Most importantly, it will be a key model that will enable Mazda to permanently hold the third position in the passenger car market without rivals and move closer to the second position.

Mazda3 market positioning is the C-segment group
With the new facelifted Mazda3 in Thailand today, Mazda positions its entry into the premium C-segment, comparable to European car competitors. Mazda is about to set a new standard for Thailand's passenger car market, as it is fully equipped with SKYACTIV Technology, offering both driving performance and fuel efficiency, perfected with i-ACTIVSENSE global-standard safety features that are more complete than before, and a new version of the MZD CONNECT system that will link communication networks in today's world.

New Mazda3's selling points

In the marketing strategy for the new facelifted Mazda3, the selling point of this new Mazda3 is that it is a well-rounded car in every aspect, from its striking appearance, the latest modern technology, to its best-in-class performance comparable to European cars, truly living up to its “Statement of Driving”. Mazda aims to target customers in the “Sophisticated Progressive Mind” group, which includes working professionals aged 30 and above, who are modern, trendsetters, have unique lifestyles, and appreciate and are interested in new innovations. 

Selling Price
An additional sub-model has been added to the 4-door sedan line, namely the 2.0 SP model, which is packed with standard equipment equivalent to the top-of-the-line 5-door 2.0 SP Sports model. This provides more options for customers and caters to those who prefer the 4-door sedan style, full of premium comfort and advanced safety technology. Furthermore, all sub-models will have additional standard equipment installed, making the new Mazda3 a car that best meets customer needs, with a starting price of 847,000 baht. 

Perfect Performance
The latest technology from Mazda, SKYACTIV-VEHICLE DYNAMICS, integrated into the new Mazda3 as its first model, is ready to create an enjoyable and exhilarating driving experience, along with a clearer sense of oneness between driver and car. This is achieved through the G-VECTORING CONTROL system, an intelligent driving performance control system, or GVC, while maintaining its sporty character. It is combined with a 2.0-liter SKYACTIV-G gasoline engine that offers both power and fuel efficiency, boasting the highest compression ratio of 14.0:1 and maximum fuel economy of 15.6 km/liter, paired with a responsive 6-speed SKYACTIV automatic transmission.

New Look with Added Premium Luxury
Newly redesigned exterior for a more sporty feel with a redesigned front grille, front bumper, and fog lights. New LED projector headlights with redesigned Daytime Running Lights, as well as new LED front fog lights, new 18-inch alloy wheels, and a new rear bumper design for the 5-door model. The exterior is available in a total of 7 colors: Soul Red, Snowflake White Pearl, Titanium Flash (brown), Aluminum Metallic (silver), and three new colors: Jet Black, Meteor Grey Mica, and Eternal Blue. 

More Sporty and Premium Interior
Interior decorations enhance the premium sporty feel, with a two-tone color scheme in the cabin, featuring striking two-tone brown-black leather seats. Further luxury is added with silver-colored materials on the door panels, Piano Black glossy trim, and a newly designed console, steering wheel, and speedometer. Additionally, the Active Driving Display screen has been changed to color for clearer information display. 

Enhanced Convenience with More Complete Standard Driving Equipment
More convenient with a new 7-inch Touch Screen Center Display and the addition of an Electric Parking Brake system. Superior safety technology with comprehensive i-ACTIVSENSE, Mazda's best globally and most advanced in its class, thanks to added new safety functions that reduce the risk of accidents, including:

• ALH (Adaptive LED Headlamps) Intelligent LED headlight system, adjusting high-low beam operation 
independently left-right
• MRCC (Mazda Radar Cruise Control) Automatic speed control system with safe distance adjustment from the vehicle ahead
• SBS (Smart Brake Support) Forward collision warning and automatic braking system    
• DAA (Driver Attention Alert) Driver fatigue warning system while driving    
• LAS (Lane-Keep Assist System) Lane keeping assist system 
• LDWS (Lane Departure Warning System) Lane departure warning system
• SCBS (Smart City Brake Support) Automatic emergency braking system
• SCBS-R (Smart City Brake Support-Reverse) Automatic emergency braking system when reversing
• ABSM (Advanced Blind Spot Monitoring) Blind spot monitoring system when changing lanes
• RCTA (Rear Cross Traffic Alert) Rear cross traffic alert system when reversing

Passive Safety in the event of an incident with the ESS (EMERGENCY SIGNAL SYSTEM). The hazard lights flash when the driver suddenly applies the brakes in an emergency, signaling vehicles behind to slow down. When the driver removes their foot from the brake pedal, the emergency warning lights automatically turn off. If the driver applies the brakes suddenly until the car comes to a complete stop, the emergency warning lights will continue to flash to alert vehicles behind to be careful and reduce speed.

Additionally, there are 4-wheel ABS with EBD for brake force distribution, front, side, and curtain airbags, DSC (Dynamic Stability Control) to help control vehicle stability and balance, HLA (Hill Launch Assist) to assist in starting the car on an incline, and TCS (Traction Control System) to prevent the car from slipping. From all the elements mentioned, it is clear that Mazda prioritizes safety for drivers, passengers, and other road users, continually innovating and enhancing comprehensive safety with Mazda's technology.

Superior communication technology with MZD CONNECT meets a sophisticated lifestyle, ensuring drivers stay connected and linked to the online world even while in the car. In-car entertainment system and social media connectivity, access information even while traveling, ready to drive towards success at any time. Navigation system via a 7” Touch Screen for comfortable journeys.

This is the new facelifted Mazda3 passenger car, filled with futuristic technology that is set to create a new standard for the Thai automotive market. Interested customers can book and own it today at all 147 Mazda showrooms nationwide, and receive free first-class insurance. Importantly, customers can pick up their car immediately, all models, all colors. Additionally, customers who book and take delivery of their car before January 31st will receive a cool Mazda wristwatch worth 5,000 baht, limited to only 300 units.

What new models will be among the remaining 5 this year! Stay tuned... the car market is sure to be lively!